Group Marketing Plan Introduction Assignment - Students will be assigned to small groups by the end of Week 2. Group discussion areas will be provided to facilitate interaction among group members. Along with their group, students will develop a marketing plan for a small business (either real or fictional). In Week 3, each group will submit a brief introduction (1-2 pages) for their chosen business for instructor approval. Group Marketing Plan Introduction Assignment - Students will be assigned to small groups by the end of Week 2. Group discussion areas will be provided to facilitate interaction among group members. Along with their group, students will develop a marketing plan for a small business (either real or fictional). In Week 3, each group will submit a brief introduction (1-2 pages) for their chosen business for instructor approval.

Individual Company Project - Part I 1. As a group, complete and submit one copy of Group Project, Part 1 via this link. Please submit only one copy per group. Project not submitted via this link will not be graded and will earn a zero grade. 2. Research and then describe your company's primary business activities. Include: 3. 1. A brief historical summary, 2. A list of competitors, 3. The company's position within the industry, 4. Recent developments within the company/industry, 5. Future direction, and 6. Other items of significance to your corporation. 4. Include information from a variety of resources. For example: 1. Consult the Form 10-K filed with the SEC. 2. Review the Annual Report and especially the Letter to Shareholders 3. Explore the corporate website. 4. Select at least two significant news items from recent business periodicals 5. Submit a written report that is 5-7 pages long. The report should be well written with cover page, introduction, the body of the paper (with appropriate subheadings), conclusion, and reference page. References must be appropriately cited. Be sure to address all of the points in Section A above, using all of the resources listed in Section B. Format: Double-spaced, one-inch margins, using a 12-point Times New Roman font. Use APA format throughout. Individual Company Project - Part I 1. As a group, complete and submit one copy of Group Project, Part 1 via this link. Please submit only one copy per group. Project not submitted via this link will not be graded and will earn a zero grade. 2. Research and then describe your company's primary business activities. Include: 3. 1. A brief historical summary, 2. A list of competitors, 3. The company's position within the industry, 4. Recent developments within the company/industry, 5. Future direction, and 6. Other items of significance to your corporation. 4. Include information from a variety of resources. For example: 1. Consult the Form 10-K filed with the SEC. 2. Review the Annual Report and especially the Letter to Shareholders 3. Explore the corporate website. 4. Select at least two significant news items from recent business periodicals 5. Submit a written report that is 5-7 pages long. The report should be well written with cover page, introduction, the body of the paper (with appropriate subheadings), conclusion, and reference page. References must be appropriately cited. Be sure to address all of the points in Section A above, using all of the resources listed in Section B. Format: Double-spaced, one-inch margins, using a 12-point Times New Roman font. Use APA format throughout.

Each Group will select one case study from the list below to complete the Group PowerPoint assignments: Possible Ethics Case Studies VW Diesel Emissions Scandal BP Deepwater Horizon Explosion and Oil Spill Starbucks U.K. Tax Scandal Enron / Arthur Anderson Financial Scandal Valeant Drug Pricing Penn State / Jerry Sandusky Scandal Subprime Loan Scandal: Countrywide, Bear Stearns, Lehman, Merrill, and others HealthSouth Rehabilitation Fraudulent Medicare Billing Scandal VA Mismanagement FIFA Bribes Edward Snowden Civil Disobedience College Admissions Scandal Wells Fargo: New Accounts / late fee charges issues Apple versus FBI: privacy versus security Group PowerPoint Assignment: • Minimum 20 slides (does not include title and reference slides). • 2 slides per student • Minimum 6 references • APA Format • PowerPoint presentation should use graphics to convey key concepts and have in slide citations. Use the notes section of PowerPoint to elaborate on key points. Each Group will select one case study from the list below to complete the Group PowerPoint assignments: Possible Ethics Case Studies VW Diesel Emissions Scandal BP Deepwater Horizon Explosion and Oil Spill Starbucks U.K. Tax Scandal Enron / Arthur Anderson Financial Scandal Valeant Drug Pricing Penn State / Jerry Sandusky Scandal Subprime Loan Scandal: Countrywide, Bear Stearns, Lehman, Merrill, and others HealthSouth Rehabilitation Fraudulent Medicare Billing Scandal VA Mismanagement FIFA Bribes Edward Snowden Civil Disobedience College Admissions Scandal Wells Fargo: New Accounts / late fee charges issues Apple versus FBI: privacy versus security Group PowerPoint Assignment: • Minimum 20 slides (does not include title and reference slides). • 2 slides per student • Minimum 6 references • APA Format • PowerPoint presentation should use graphics to convey key concepts and have in slide citations. Use the notes section of PowerPoint to elaborate on key points.

Group Marketing Plan - Students will be assigned to small groups by the end of Week 2. Group discussion areas will be provided to facilitate interaction among group members. Along with their group, students will develop a marketing plan for a small business (either real or fictional). In Week 3, each group will submit a brief introduction (1-2 pages) for their chosen business for instructor approval. The introduction is worth 20 points. The final marketing plan, due in Week 7, is worth 180 points and should include the following sections: 1. Cover Page 2. Executive Summary 3. Target Customers 4. Unique Selling Proposition 5. Pricing and Positioning Strategy 6. Distribution Strategy 7. Promotions Strategy 8. Contingency Plans The expected length for this assignment is 12-15 pages. APA methodology applies to this assignment. Group Marketing Plan - Students will be assigned to small groups by the end of Week 2. Group discussion areas will be provided to facilitate interaction among group members. Along with their group, students will develop a marketing plan for a small business (either real or fictional). In Week 3, each group will submit a brief introduction (1-2 pages) for their chosen business for instructor approval. The introduction is worth 20 points. The final marketing plan, due in Week 7, is worth 180 points and should include the following sections: 1. Cover Page 2. Executive Summary 3. Target Customers 4. Unique Selling Proposition 5. Pricing and Positioning Strategy 6. Distribution Strategy 7. Promotions Strategy 8. Contingency Plans The expected length for this assignment is 12-15 pages. APA methodology applies to this assignment.

The course demands that the student show the necessary skills. A project, policy proposals, a business strategy, Marketing Plan, Action Research or Strategic Plan is essential for the capstone project. Show the ability to deal with actual business and IT challenges, assess the situation effectively, develop problem solving capabilities and provide real solutions (will use detailed case studies and tasks – where possible collaborate with business organisations to solve problems and provide business solutions). In the implementation of technological solutions, biblical and ethical values can be combined. The course demands that the student show the necessary skills. A project, policy proposals, a business strategy, Marketing Plan, Action Research or Strategic Plan is essential for the capstone project. Show the ability to deal with actual business and IT challenges, assess the situation effectively, develop problem solving capabilities and provide real solutions (will use detailed case studies and tasks – where possible collaborate with business organisations to solve problems and provide business solutions). In the implementation of technological solutions, biblical and ethical values can be combined.

This course explores the psychological contract between leader and follower which is formed in several ways between two individuals or classes. Students research training and community growth and counselling, mentoring and disciplining skills. Leadership experiences, including dispute management, time constraints and various governance processes. This course explores the psychological contract between leader and follower which is formed in several ways between two individuals or classes. Students research training and community growth and counselling, mentoring and disciplining skills. Leadership experiences, including dispute management, time constraints and various governance processes.

Team Assignment 2: Designing Team and Team Identity. · Using the Internet or other sources, your team members should read a minimum of 5 academically reviewed articles on ways to design a team for maximum effectiveness. Summarize (all) the articles in 400-500 words. Be sure to provide appropriate references. Also include a summary/discussion of what your team learned from this exercise. Lengthy papers beyond 550 or 600 words are not necessary. · Combine student comments into one paper but do not change the wording of the original work.. · Submit your written paper no later than Sunday, October 11t@11:59pm EST. Late submissions will not be accepted. Submit only one copy of your comprehensive summary per group. Please include the name of the team members who actually participated in the completion of this assignment. Team Assignment 2: Designing Team and Team Identity. · Using the Internet or other sources, your team members should read a minimum of 5 academically reviewed articles on ways to design a team for maximum effectiveness. Summarize (all) the articles in 400-500 words. Be sure to provide appropriate references. Also include a summary/discussion of what your team learned from this exercise. Lengthy papers beyond 550 or 600 words are not necessary. · Combine student comments into one paper but do not change the wording of the original work.. · Submit your written paper no later than Sunday, October 11t@11:59pm EST. Late submissions will not be accepted. Submit only one copy of your comprehensive summary per group. Please include the name of the team members who actually participated in the completion of this assignment.

Part 1: Team Dynamics: As a group, read four or more academically reviewed articles on Team Dynamics. Develop a PPT presentation based on the articles. Support your presentation with appropriate references. Use APA format throughout. Part 2: Discuss your learning outcomes: As a group, present a discussion of your learning outcomes from the article review. Present your learning outcomes using the PPT presentation. Specific Instructions: 1. As a group, discuss requirements for Parts 1 and 2 above. 2. Develop power points. Your presentation should contain a minimum of 20 slides (excluding the cover page and reference page.) 3. Use APA format throughout. 4. Due: No later than October 29, at 11:59pm, EST. Late submissions will not be accepted. Part 1: Team Dynamics: As a group, read four or more academically reviewed articles on Team Dynamics. Develop a PPT presentation based on the articles. Support your presentation with appropriate references. Use APA format throughout. Part 2: Discuss your learning outcomes: As a group, present a discussion of your learning outcomes from the article review. Present your learning outcomes using the PPT presentation. Specific Instructions: 1. As a group, discuss requirements for Parts 1 and 2 above. 2. Develop power points. Your presentation should contain a minimum of 20 slides (excluding the cover page and reference page.) 3. Use APA format throughout. 4. Due: No later than October 29, at 11:59pm, EST. Late submissions will not be accepted.

Part 1: Networking and Social Capital As a group, read at least four academically reviewed articles on using Networking and Social Capital to manage the external dynamics of a team. Develop a PPT presentation based on the articles. Support your presentation with appropriate references. Use APA format throughout. Part 2: Discuss your learning outcomes: As a group, present a discussion of your learning outcomes from the article review. Present your learning outcomes using the PPT presentation. Specific Instructions: 1. As a group, discuss requirements for Parts 1 and 2 above. 2. Develop power points. You power points should contain a minimum of 20 slides (excluding the cover page and reference page.) 3. Use APA format throughout. 4. No later than Thursday, November 12 @11:59pm, EST. Late submissions will not be accepted. Part 1: Networking and Social Capital As a group, read at least four academically reviewed articles on using Networking and Social Capital to manage the external dynamics of a team. Develop a PPT presentation based on the articles. Support your presentation with appropriate references. Use APA format throughout. Part 2: Discuss your learning outcomes: As a group, present a discussion of your learning outcomes from the article review. Present your learning outcomes using the PPT presentation. Specific Instructions: 1. As a group, discuss requirements for Parts 1 and 2 above. 2. Develop power points. You power points should contain a minimum of 20 slides (excluding the cover page and reference page.) 3. Use APA format throughout. 4. No later than Thursday, November 12 @11:59pm, EST. Late submissions will not be accepted.

Part 1: Team Leadership: As a group, read a minimum of four academically reviewed articles on Team Leadership.Develop a PPT presentation based on the articles. Support your presentation with appropriate references. Use APA format throughout. Part 2: Discuss your learning outcomes: As a group, present a discussion of your learning outcomes from the article review. Present your learning outcomes using the PPT presentation. Specific Instructions: 1. As a group, discuss requirements for Parts 1 and 2 above. 2. Develop power points. You power points should contain a minimum of 20 slides (excluding the cover page and reference page. 3. Use APA format throughout. 4. Due: No later than November 26 at 11:59pm, EST. Late submissions will not be accepted. Part 1: Team Leadership: As a group, read a minimum of four academically reviewed articles on Team Leadership.Develop a PPT presentation based on the articles. Support your presentation with appropriate references. Use APA format throughout. Part 2: Discuss your learning outcomes: As a group, present a discussion of your learning outcomes from the article review. Present your learning outcomes using the PPT presentation. Specific Instructions: 1. As a group, discuss requirements for Parts 1 and 2 above. 2. Develop power points. You power points should contain a minimum of 20 slides (excluding the cover page and reference page. 3. Use APA format throughout. 4. Due: No later than November 26 at 11:59pm, EST. Late submissions will not be accepted.